Leveraging Content Marketing to Help Your Business

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Content Marketing and the Importance of a Content Marketing Strategy

If you are a business owner, you may be overwhelmed or intimidated by the prospect of a content marketing strategy. On some level, you probably realize that it is necessary; however, you may not realize just how much your content marketing strategy can help your business.

Where to begin your content marketing strategy

When you are first starting out, the idea of marketing for your business might be daunting. In fact, you may not even know where to begin. You may also feel that you have to try a few different things in order to figure out what works best for your brand and for your business. Of course, if you are going to figure out what works best, that also means that you will figure out what doesn’t work (which is equally important). The truth is that those are only the preliminary questions that will come to mind. There will be other questions/issues that will need to be resolved along the way as well.

Establishing a content marketing strategy

This is where the online part of it comes into your strategy. Before you start to learn more (much more than you know right now) about content marketing, you will need to figure out if it is something that you will need to get involved with for your business. The answer (in almost 100% of the cases) is yes.

The definition of content marketing

Once your content generated a lot of online traffic (of course, “a lot” is a subjective term), you will engage the members of your target audience so that you can achieve your eventual goal of increasing business. Of course, your content will be customized for your target audience and it will address the needs and wants of that target audience. It goes without saying that you should never give your target audience the “hard sell.” You should focus on giving them valuable, educational, compelling information and in expressing to them that you are capable of solving their problem(s). You undoubtedly understand that your content will tell a story that touches your target audience members in some emotional way. If you can manage to do that, they will respond to you and they will wish to interact with. That is when your relationship begins.

How will content marketing help your business?

If you are wondering if you really have a need for a content marketing strategy for you business, the answer to that question is a resounding yes. However, it is important for you to understand that your content marketing strategy (for a small business) will be different from the content marketing strategy of a large business. Content marketing will attract attention to the point where you will be able to actually build relationships with those people. Your content marketing will help you to accomplish several things, including establishing yourself as a subject matter expert and building trust, credibility and trustworthiness.

As you are establishing your relationships with the members of your target audience, you may find that your first interactions with several (or all) of them is not in person. That is not an issue. Of course, in most cases (depending on geography), eventually, there will be in-person interactions. A large contributing factor to your building trust and credibility with your target audience is by sharing appropriate, compelling, extremely well-written content with them.

Top 5 Tips For Content Marketing Strategy Marketing content effectively is one of the hardest challenges for brands, Social Media strategy is particularly hard to …

Make sure that your content is clear and concise

In addition to your content needing to possess all of the qualities that were already discussed above, it also needs to be clear and concise. It is absolutely the case the members of your target audience are busy people with very little time to read anything. In some ways, that makes your content writing even more challenging. However, it is far from impossible to produce content that your target audience will read and to which they will react positively. You should also remember that your focus should be as local as possible (of course, that depends on your particular business) and you will want to customize the content marketing materials accordingly.

How your content ranks on the search engines will affect your business’s success

You may have to be a little patient with this one. It may take a little time before you see really strong results. However, it will definitely happen. Social media is extremely powerful. It is entirely possible that you aren’t yet aware of all that it can do for you and your business but you will become aware. You will watch your rankings continue to rise on the search engine pages. The better your rankings, the better your chance of obtaining more clients and of becoming more and more successful.

How Content Marketing Builds Your Business

Content marketing means creating and sharing valuable free content to attract and convert prospects into customers, and customers into repeat buyers. The type …

Content marketing – Wikipedia, the free encyclopedia

Content marketing is any marketing that involves the creation and sharing of media and publishing content in order to acquire and retain customers. Read More…

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Conclusion

It has been proven over and over again that a solid content marketing strategy is a necessary part of a well-rounded marketing strategy. It is important that you remember to publish your content as consistently as possible so that other people are able to count on it. If they can count on it, they will begin to expect it and begin to get excited about it. If you do it right, your marketing strategy can really help you to bring your business to the next level. As you are on this content marketing journey, you will discover all sorts of interesting nuances that will affect the path that you take and decisions that you make.

Carolyn T. Cohn is the Chief Editor of CompuKol Communications. Mrs. Cohn has a wealth of experience in managing people and projects. She has run several editorial departments for various companies. Mrs. Cohn has 25 years of editorial experience and her expertise covers a wide range of media, such as online editing, editing books, journal articles, abstracts, and promotional and educational materials. Throughout her career, Mrs. Cohn has established and maintained strong relationships with professionals from a wide range of companies. The principle that governs her work is that all words need to be edited.

Mrs. Cohn earned a Bachelor of Arts degree in English from the State University of New York (SUNY) at Buffalo.

Mrs. Cohn is a member of the American Medical Writers Association (AMWA).

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7 Top Ways To Get More Followers On Social Media

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How To Get More Followers On Social Media

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If you want to grow your social media accounts then you should be actively looking for new ways to get extra followers. The more followers you get, the larger the number of people that each of your new posts will be automatically broadcast to.

This is ultimately one of the primary objectives of social media and it’s what will give you a lot more reach and authority thus ensuring that all your hard work is not for naught. But how do you go about growing your followers when you’re starting from humble beginnings?

7 Top Ways To Get More Followers On Social Media.

Add People

This is one of the simplest and easiest ways to get more followers simply head onto your platform of choice and then go about adding as many people as you can. What you’ll find is that a large proportion of those people you add will respond in kind and immediately add you back. It can be slow going but it’s an almost guaranteed way to extend your reach and influence.

Reshare

Retweeting, repining or re-sharing is one of the very best ways to grow your following. Why? Because once again the people you help out will often want to do the same for you and that way you can expose yourself to their audience too.

Team Up

If you find the above strategy doesn’t work then you should try agreeing to team up before you go ahead. Give a shout out to your followers in exchange for someone else doing the same for you and you both will stand to benefit.

Use Smart Hashtags

Using the right hashtags and people will easily find your posts when they’re looking for related topics. Check what’s trending then post about that.

Encourage Sharing

Some posts are simply more shareable than others. Amusing videos are always a good way to get a share or retweet as is writing a positive review (as the company you are reviewing will often want to spread your message).

Cross Pollinate

If you have a captive audience already then make sure you leverage that opportunity. Ask your blog readers to follow you, your YouTube audience, your mailing list even customers who you see in person!

Build Followers

This sounds like a catch22 but the more followers you have the more followers you will continue to gain. The reason for this is simple: people like to join accounts that look popular. For this reason, followers beget followers and once you build up enough, it will become self-perpetuation.

 

Become a Social Media Authority

Check Out Our Brand New Guide on Social Media Authority!

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Is Your Facebook Business Page Screwed?

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Facebook Business Pages Reaching Smaller Range of Fans

Commencing a few months ago, managed Facebook business pages started to notice a recognizable fall-off in function or drop-off in organic reach per fan. Posts were reaching a lot smaller range of fans than usual. Normally, approximately 16-20 percent of your total group of followers was thought of as a big number in terms of organic reach.
Thus if a business page has 2,000 fans, possible reach for content might have been anywhere between 320-400 fans seeing that post within their news feeds. But, as this number has dwindled down to 4-6 percent, the reach number will now be between 80-120 fans being exposed to a post, and some say Facebook is going to take it even lower, to 1-2 percent (that’s only a reach of 20-40!).

facebook business pages

This change in Facebook’s algorithm was met with dislike, specifically by small company page/group owners and Facebook’s suggested fix for this was to do paid ads to boost the visibility of a post. Business page owners spent lots of time amassing their followers and likes that they have, it became aggravating when it appeared that all the job they did was now secondary.

Facebook states that this modification is simply not simply because the company is scheming to make businesses “pay to play,” it’s because there is much more information and facts being posted these days. Basically, competitiveness for space in the average user’s news feeds causes organic reach to decrease. As opposed to showing people all possible content, the news feed is created to show each individual on Facebook the information that’s most relevant to them. Of the 1,500+ stories an individual might see whenever they log onto Facebook, news feed displays approximately 300.

To choose which stories to show, news feed ranks each possible story (from more to less important) by reviewing thousands of factors relative to every person. Obviously, Facebook won’t share what those countless factors are (it’s their “secret sauce”), however, not surprisingly, they do propose that if you buy ads, your reach is going to be much better.

No matter what the explanation, it appears the free ride is practically over for businesses that use Facebook as an advertising tool. Where once success was determined by likes and follows, now if you desire a successful business page on Facebook, you must have great content, the interest to attract Facebook’s attention as well as the funds to supplement a reliable ad campaign.

 

As opposed to, or possibly in addition to buying an ad campaign, there are other things you can do that will help offset some of these changes:At this point the news feed’s content is a lot more limited, you’ll need more content to maximize your possibility of being posted for your followers to see. What this means is posting with greater regularity at all times during the day. Posting a couple of times a day will only work if those posts receive a massive amount of activity. You’ll need 3-4 posts on a daily basis, at various times of the day. How recent a post was created is a large factor for Facebook, so older posts have an extremely low chance of being put up on the news feed. Having a relatively fresh post consistently throughout the day helps.

Please remember that posts with pictures are very engaging. Posting frequently is advisable, even so you want to learn the moment your followers/fans are the most active. Under ‘posts,’ Facebook has an choice for your managed business page called “Insights.” This option will allow you to see the activity on your own page, how large it was and when it occurred.Take advantage of this information to help decide when to be active on your business page.

Link back to your normal business website and also any other social media accounts you may have. This is great for Facebook’s algorithm, but also for Google’s algorithm. The better connected your pages are, the more likely it will be noticed by search algorithms in general.To keep current with the newest variations in Facebook, bookmark the Facebook for Business News page.

Remember, though Facebook pages are changing frequently, some important strategies remain the same, such as always providing beneficial information for your audience. Even though the loss or gain of some features tend to make it harder for you to reach more people, concentrate on fortifying the relationships that you currently have with your Facebook fans.

And lastly, as a general user of Facebook, if you’d like to boost the chances of seeing posts from pages you love, you should consider clicking the “unlike” button on pages which you don’t really engage with. You can also make an effort to routinely visit pages that you would like to see posts from and comment, like or share something to help Facebook’s algorithm realize that this page is very important to you.

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